BMW Clay Making Model

Watch: Why Car Companies Still Use Clay Models

and why technology is support clay making not replacing it

Despite advances in technology such as Augmented Reality and Virtual Reality, and computer simulations, car companies still spend big money to make their new models out of clay. Business Insider published the video below that gives some great insight into the process that almost all car makers still use:

Further more, BMW have also shared some insights into their process here.

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