EV pricing just got flipped on its head: BYD Seal price and specs

Is the Tesla Model 3 in trouble?

At a special event in Sydney, BYD launched the 2024 BYD Seal electric sedan, and revealed pricing from $49,888 plus on-roads. First customer deliveries will be in early December.

The BYD Seal with its pricing is expected to make a significant impact on the local market, as it isn’t just the price which makes this a potential compelling choice for EV buyers. Range, performance and included features are what is making a stir and a direct competitor to the Tesla Model 3.

BYD has been making an impact in Australia, and it doesn’t take long on the road to spot one. BYD Global Design Director Wolfgang Egger, who was previously Audi Group’s head of design, has been working with BYD since 2016, and the design language of the brand has seemingly had a significant impact on the reception of their EV’s.

BYD Seal Trim Levels

BYD’s offering of trim levels available at launch are below:

Seal DynamicSeal PremiumSeal Performance
Price (exc. on-roads)$49,888$58,798$68,798
Range (WLTP):460km570km520km
0-100km/h:7.5 seconds5.9 seconds3.8 seconds
Drive:RWD single motorRWD single motorAWD dual motor

With the arrival of the Seal, it will be the third high-volume model brought to Australia and is positioned to be significantly lower in price (as of current Tesla pricing).

For reference, the RWD Telsa Model 3 starts from $61,900 plus on-roads, and a WLTP range of 513km and a 0-100km/h time of 6.1 seconds. The Dual Motor AWD Model 3 Long Range is $71,900 for a range of 629km and a 0-100km/h time of 4.4 seconds.


Standard safety equipment includes 8 airbags, ISOFIX child anchorage points, front and rear cross-traffic alert with braking. Frequency Selective Damping (FSD) on the Performance is also present to improve road handling, comfort, and maximise grip mid-corner.

Other standard features include adaptive cruise control, auto-hold, lane departure warning and prevention, traffic sign recognition, and high beam assist.

Other Notable Features

In addition to the performance and efficiency figures, the Seal will also bring a host of standard offerings including a 15.6inch rotating infotainment system, Wired Apple CarPlay, Wireless Android Auto, and a 10.25inch digital instrument cluster. The Premium moves from 18-inch alloy wheels to 19-inch, adds a head-up display,

Dimensions and Weight

The BYD Seal is 4800mm long, 1875mm wide, and 1460mm tall, with a wheelbase of 2.92m. As for kerb weight, the Dynamic is 1922kg, Premium is 2055kg, and the Performance weighs in at 2185kg.

Orders Available Now

The BYD Seal is available for online orders now here, and deliveries will start in early December.

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