It wasn’t too long ago that Volvo were some of the most hated drivers on the road, but contrary to that sentiment, they must have just brushed it off. Why? Well…according to Roy Morgan Research, Volvo owners are the most satisfied in Australia.
At a gala dinner in Melbourne, Roy Morgan Research announced that the 2012 runner up, Volvo, had won the Customer Satisfaction Award for Car Manufacturer of the Year.
After consulting 50,000 consumers and 22,000 business decision-makers throughout 2013, the conclusion proved Volvo to be number one. That’s after beating some tough competition from Mercedes, Lexus and Subaru to win Car Manufacturer of the Year.
Volvo scored a whopping satisfaction score of 95 percent, even beating other industry categories. Though with telecommunications and banking being some of the other industries, are you surprised?
Matt Braid, Volvo Car Australia Managing Director, discussed that they take customer satisfaction very seriously, represented through numerous internal KPIs, and that being independently recognised is tremendously satisfying.
Of those Volvo owners surveyed, 69 percent drove a passenger vehicle, while 31 percent drove an SUV, with the gap closing between the two categories all the time due to SUV growth.
Among those who purchased new, satisfaction levels were at the high 90 percent levels, while those who purchased their car used still demonstrated satisfaction levels in the low 90s.
Volvo SUV owners were marginally more satisfied than their passenger counterparts, generally one or two percent higher each month.
This award for Volvo has come at the perfect time with Volvo making their debut in the V8 Supercars in this week’s Clipsal 500 in Adelaide.
It seems that everything is aligning for this European manufacturer and we look forward to seeing them hit the grid!