When Mercedes-Benz unveiled the brand new S-Class they did it the only way a brand would unveil their flagship. That was by landing the car in an Airbus A300-600 DHL Cargo Plane. With over 750 international guests (we must have missed our invitation) and 20 current models, and music accompanied by the Hamburg Symphony Orchestra there was no expense spared with this event.
Let’s forget the event however and focus on the car itself. Following the departure of the Maybach from the Mercedes-Benz portfolio. The S-Class is again the true flagship of the brand and straight up, it looks impressive. Thanks to Jaguar stepping up with their luxury saloons, Bentley readjusting their prices and BMW doing well with their current 7-Series there had to be a big step up with the new generation.
Mercedes describe the car being like a first-class mobile office akin to a business jet and an exquisite centre of well-being at the same time. However at the same time fuel-consumption and emissions for the new S-Class is lower than a mid-sized car from a few years ago.
The interiors builds on the previous generation by adding a massage function based on the ‘hot stone principal’, active seat ventilation with reversing fans, active and individually adjustable fragrancing – for you know what – and finally fully reclining seats.
For those who love wonderful great sound systems, the S-Class will feature a Burmester high-end 3D surround sound system. Also each passenger will have their own access to the entertainment system from their seat. In other words, if you’re not a fan of Muse and your passenger is. You don’t have to listen to it. We think that is how it works. Moving to lighting, the S-Class has done away with all conventional electric bulbs. On the inside and outside you’ll only find LED technology.
A stand out innovation for the S-Class would have to be the new engines. The S 300 BlueTEC HYBRID will consume just 4.4litres of diesel per 100kms. This is incredibly low for such a large car, and is set to get even lower with the S500 Plug-In HYBRID believed to achieve below 4litres per 100km.
Of course there are a swag of other features in the S-Class, but being an S-Class most of it you can guess what those will be. If you want to learn more, let us know, and we’ll see if we can convince Mercedes-Benz to let us review one when the S-Class is released in the final quarter of 2013.
In the meantime also check out the video below!