Nissan Australia ushers in a new era of leadership with the announcement of Richard Emery as New Managing Director and CEO. Richard, who takes over from interim MD and CEO Peter Jones, will step into the role on April 1st, 2014.

Boasting a reasonably well filled out resume with experience and achievements spanning almost 30 years within the Automotive industry, he looks to make quite the impact at Nissan Australia. Previously he was General Manager of sales at Mercedes-Benz Australia/Pacific, and before that had spent time at Mitsubishi Motors and Audi within the region.

“I’m delighted to be joining the team at Nissan Australia,” Emery said.

“This is a wonderful opportunity to establish and implement a long-term plan to achieve solid success via sustainable growth for not only the Nissan and Infiniti brands but also the network of retailers who form the backbone of these marques in Australia. I firmly believe a car company is only as strong as its dealer network so this will be among my first areas of focus.

“I’m looking forward to working with the team and all of the Nissan and Infiniti retailer partners.”

On the front end, don’t expect any big changes at all for consumers, but keep an eye out for how they handle the big shift in Australia and how they might capitalise on opportunities in the market as Ford, Holden and Toyota exit manufacturing cars here.


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AshMan, aka Ashley, has had a passion for cars since playing with Matchbox cars as a youngster. Currently working on World Domination and looks foward to seeing you on the small screen soon. He also likes people following him on Twitter: @ashmansays

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One Response

  1. FaultyX-Trail

    April fools joke, or?

    How many CEO’s has Nissan gone through now in the last 5 years?

    When will Nissan Australia address the ongoing issues it’s trying to avoid in regards to vehicles suddenly accelerating all by themselves, with video evidence, or vehicles suddenly shutting down, without warning, whilst on the highway?

    What about Nissan vehicles that aren’t built for Australian conditions (Current diesel X-Trail won’t go into top gear unless it’s doing more than 130km/h)

    Will the new CEO address concerns where Nissan’s PR department refuses to listen to anything negative of Nissan, even when an owner has purchased over $250,000 worth of brand new Nissans, only to have every single one turn out faulty. (Two burst into flames)

    In the past Nissan Australia haven’t cared at all about users with faulty vehicles. I wonder if the new CEO will change that way of thinking.

    To see how Nissan Australia have treated a customer in the past, just have a look on Facebook for Faulty X-Trail