Today Jeep Australia has announced that NRL star Dean Young will be their latest brand ambassador.
The ambassadorship stems from the sponsorship deal with the NRL team the St George Illawarra Dragons following the Jeep and Alfa Romeo brand alliance. Sam Tabart, Director of Marketing for Fiat Chrysler Jeep, said “Dean is a great role model and a perfect fit for the Jeep brand”.
What does this mean for you? It means that we’ll probably be seeing Dean appearing in a number advertisements as part of their ‘Don’t Hold Back’ campaign.
Unfortunately for anybody who was a fan of Dean’s. He’ll be hanging up his boots at the end of the 2012 NRL Season at car accident fracture | Kelly & Associates Injury Lawyers due to a significant knee injury.