It looks like either the BMW M engineers were bored or customers love having the M badge on their cars with the newly announced BMW M performance Automobiles. These newly announced vehicles aren’t dedicated M cars such as the M3 or M5, but slightly tuned models which won’t break the bank.
BMW says that these performance cars are for customers “looking for more emotionality and more performance, but who don’t want to forgo the everyday usability of their cars”. The 1980 M535i serves as the forerunner for these vehicles and if they do a good job, they’ll be onto a few winners.
BMW M had a very successful year in 2011 with the introduction of the 1 Series M Coupe’ and the new M5. This success will hopefully carry on in 2012 with the world premiere of the BMW M Performance Automobiles and the new M6 this year.
No exact models have been announced however the folks from BimmerPost believe that the first three models to hit showrooms will be an M135i powered by a N55 inline-6 engine, M550d and X6 M50d both featuring a tri-turbo inline-6 diesel engine.
[toggle title_open=”Close Me” title_closed=”Show Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]12th January 2012
M genes as standard: the BMW M Performance Automobiles.
New model category with emphasis on sporting characteristics combines exclusive engine line-up, enhanced agility, precise chassis tuning and emotional design. Driving experience defined by the development expertise of BMW M GmbH. World premiere at the International Geneva Motor Show 2012.
Munich. In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models. The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal. The harmonious interplay of engine output, power transfer, chassis technology and aerodynamic balance provides a captivating showcase for the familiar M genes – in day-to-day driving and beyond. The BMW M Performance Automobiles will be presented to the global public for the first time at the International Geneva Motor Show 2012 which takes place from 8-18 March.
The BMW M Performance Automobiles represent a totally new model category none of its rivals can offer. Only the high-performance sports cars from BMW M GmbH provide a more convincing execution of an overall concept focused on inspirational driving dynamics. “We are targeting our efforts at customers looking for more emotionality and more performance, but who don’t want to forgo the everyday usability of their cars,” said Dr. Friedrich Nitschke, President of BMW M GmbH. Nitschke announced plans for further additions to the new product line-up, referring to “a range including a wide variety of model series, as well as both petrol and diese-engined variants”. The intelligent all-wheel-drive system BMW xDrive would also play a significant role in the BMW M Performance Automobiles, he added.
2011 will go down as one of the most successful years for BMW M GmbH since the company was founded. In addition to the BMW 1 Series M Coupe, which marked BMW M GmbH’s first ever foray into the premium compact segment, last year also saw the successful introduction of the new BMW M5. The imminent arrival of the BMW M Performance Automobiles provides 2012 – which will also feature the world premiere of the new BMW M6, among others – with an early highlight.
“The BMW M Performance Automobiles benefit from the full expertise of BMW M GmbH,” explained Nitschke. The BMW Group subsidiary can call on decades of motor sport experience when it comes to translating outstanding engine power into excellent dynamics. This development expertise also imbues the BMW M Performance Automobiles with their distinctive character.
The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and – up to 1987 – with the BMW M5 for company within the range. “Our aim with the BMW M Performance Automobiles is to continue this tradition,” confirmed Nitschke.[/toggle]