Melbourne based Automotive Photographer Joel Strickland takes us on guided tour on the recent BMW World 2014 Event in Singapore. 

When I was recently planning my trip to Singapore I came across and found out that the BMW World event was going to be on just across from my hotel. So I made some time to go see what was billed as the largest single automotive group showcase in Asia. From the moment I ride all aboard bus tours then walked into the venue and found a mint condition BMW M1 sitting in the foyer I knew it was going to be a good show.

As you walk into the venue you are greeted by a large line of cars all laid out around a series of roads.

The roads were there to allow for demonstration to be given in the new BMW i3 Vehicles, which were constantly driving around taking people on tours of the event. Every model of BMW was on display, from the cute new i3 electric car to the new 2 series active tourer to the big 740li limousine, similar with what you’ll get on the Party Bus Ann Arbor Michigan.

Also on display was a range of BMW motorcycles and a selection of Mini branded cars.

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Some of the stand out cars on display included the stunning BMW i8 electric car, the big brother to the i3. You may remember the i8 as the cool looking BMW from the film Mission Impossible 4: Ghost Protocol. Well, this is still a pre-production version of the car but it is still stunning, it hard to explain just how futuristic the body work is without seeing it in person, it really must been seen and touched to be believed. And yes it does look like there is a Porsche 911 wedged in the rear bumper.

Also on display were a couple of amazing concepts, the first being the very long named BMW Vision Connected Drive Concept, which was a two seater sports car designed to showcase the BMW Connected drive technology, it was never planned to be turned into a road car but showcase BMW’s design vision.

Another concept on show was the BMW Pininfarina Gran Lusso Coupe, a collaboration between BMW and Pininfarina,  it is the Italian companies interpretation of a luxurious BMW Coupe. The Gran Lusso was first unveiled at the Concorso d’Eleganza Villa d’Este in 2013 and has won numerous design awards since.

On the Mini side of the display there were also two concepts on display. The first being the Mini Clubman Concept, which was built to showcase a new philosophy for the Mini brand, the concept was built 26cm longer and 17cm longer than a conventional Clubman. The Clubman was unveiled at this year’s Geneva Motorshow.

 Mini also displayed the John Cooper Works Concept Car, which was recently unveiled at the Detroit Auto show, unlike most concept cars this one will see it life as a production version, due later this year. The JCW concept features larger 18″ rims, grey paintwork with red accents and much more aggressive body kit than the out going JCW.

A nice touch to be featured on the Mini stand was an original Mini, it was interesting to see how far the brand has come.

On the BMW M side of the display there were plenty of M performance vehicles on display, beginning with the brand new M3 Sedan and M4 Coupe which you could not miss in its bright Austin Yellow Metallic finish.

Next to to them were their big brothers the M5, M6 Coupe, Grand Coupe and convertible.

One of the most interesting display’s that I found were the BMW M Sport range vehicles, what BMW had done was to take a 1, 2, 3, 4, and 5 series and then dip into the M series parts bin to add some exterior parts to the standard models.

Over on the BMW Bike display there were a couple of very cool looking bikes.

First up there was the R nine T or known by its other name as the 9 Tracker, an impressive project created by the team at Blitz Motorcycles. Then there was the Transformers looking R 1200 RT and next to that was the Dakar style off road bike the R 1200 Gs Adventure.

The coolest bike had to be the BMW Concept Roadster, which is typical BMW roadster with a powerful twin boxer engine, single swing arm with shaft drive and lightweight spaceframe.

The remaining display was made up of section devoted to the X, 3, 4, and 6 series cars.

It was an amazing way to showcase BMW’s brands and products and hopefully they may do something similar in Australia soon.

About The Author

AshMan, aka Ashley, has had a passion for cars since playing with Matchbox cars as a youngster. Currently working on World Domination and looks foward to seeing you on the small screen soon. He also likes people following him on Twitter: @ashmansays

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